We’re in business to help save our home planet

May 11, 2019

We’re in business to help save our home planet

Patagonia wrote a new Mission Statement.

We're adopting it.


Because we love Planet Earth and want to focus our energy on protecting it for future generations. It's really that simple.

Here's the backstory...

In December of 2018 Patagonia founder Yvon Chouinard made a bold announcement that his company was changing their mission statement after 45 years in business.

The original Patagonia Tin Shed Headquarters

That's shocking for two reasons.

1) 45 years is an eternity in business, and a very unlikely moment to change your MISSION!

2) The old Patagonia mission is referenced all the time as one of the very best examples of a Mission Statement.

Patagonia's Old Mission Statement: 

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

But as will happen, Patagonia decided they could do better!

“I decided to make a very simple statement, because in reality, if we want to save the planet, every single company in the world has to do the same thing. And I thought, well, let’s be the first.” - Yvon Chouinard

OK Yvon. Your call to action is received loud and clear. We’re in - always have been.

Read more on Patagonia’s Mission Statement announcement.

For the past four months, we considered what adopting “We’re in business to save our planet” meant for us, for Buddy Pegs.

Could we really follow in Patagonia’s footsteps?

Who are we to act like them?

What if we turn off some people with this bold statement?

Can we afford to be off-putting to some potential customers?

Is it too heavy of a message when we’re supposed to simply focus on making biking fun for families?

Lots to consider. Lots. So we hemmed and hawed, telling ourselves we’d come back to it later. When we had more bandwidth, more time, more sales.

But here’s the thing…. through this inaction, we were violating our core values.

Connected & Present

To be truly Connected with those who share our values means we need to be clear.

To be Connected with the world around us means doing what we can to help protect it.

Self Confident & Resilient

To be truly Self Confidentand Resilient we need to forge past the doubts and ‘what-ifs’. As Seth Godin likes to say, "criticism comes to those who stand out."

Active & Free

Active means using our words as well as our bodies to live the life we really believe in. Freedom comes from living true to your self and letting go of the judgment of others.

If we want to help develop the leaders of tomorrow, we need to become leaders today.

Tin Shed Ventura Patagonia

If you read this and think “Buddy Pegs isn’t ready to pedal in the rarefied air of Patagonia,” we say, “Why not?”.

If you ask “How can kids on bikes really save the planet?”, read on.

And if you wonder, “Could I too be this bold?”, we say, “Heck yeah! What’s stopping you?”

We hope our small decision to join arm in arm with Yvon, and the company we admire most, will help more people think about their deepest beliefs, and assert them more boldly.

Our Mission - We're In Businesses To Help Save Our Home Planet.

Our Reason For Being - Bikes Are A Simple Solution To The World’s Biggest Problems

Like Patagonia and the United Nations, we believe that all life on Earth is under threat of extinction. This month the United Nations released their first comprehensive report on biodiversity and the findings are staggering.

"Species loss is accelerating to a rate tens or hundreds of times faster than in the past, the report said. More than half a million species on land “have insufficient habitat for long-term survival” and are likely to go extinct, many within decades, unless their habitats are restored. The oceans are not any better off.

The findings are not just about saving plants and animals, but about preserving a world that’s becoming harder for humans to live in."

Of course, climate change is one major issue, but so is the growing divide separating us from one another.  That divide hampers our collective ability to solve any of our planet threatening issues and restricts our ability to work together to explore new, creative solutions to the world’s most vexing challenges.

So where do bikes fit in?

Like it or not, contemporary childhood continues to shift from free-range kids independently exploring their neighborhoods to digitally obsessed kids isolated from the real world around them.  As this happens, we are losing the underpinnings of personal relationships, collaboration, and connection to the natural world.

We need these skills more than ever in all Earth's citizens, but especially in our leaders.

At Buddy Pegs, we envision a world where the kids of today become the joyful and inspiring leaders of tomorrow. Leaders who not only lead on a global scale but also leaders who act locally to guide their communities day to day.

We believe kids who grow up with outdoor adventure, and a close relationship with the adults in their lives, are more likely to change the world for the better.

We believe that bicycling delivers a childhood full of outdoor adventure, critical lifelong leadership skills, and a gateway to environmental stewardship our planet so clearly needs.


At Buddy Pegs, we envision a world where all kids develop a love of cycling at an early age, and with it:

  • A deep appreciation and stewardship for our natural world.
  • Tools to help them explore and expand. Not just the world around them, but their own personal boundaries.
  • Confidence to push those boundaries -- to ask questions, drive change, and innovate while treating both nature and other people with respect.
  • Desire to create, collaborate and connect with the real people and the real world around them.
  • Physical and emotional health.
  • Lifelong happiness.

Today’s kids will be the ones preserving our home planet for future generations…. Or not.  From that perspective, it’s not just the responsibility of government and business to save our home planet, we’re all in this together.

Come along for the ride… and bring a kid.

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