Last week I had the title of this blog post sitting, as a subject line, in my inbox (thanks to one of those online business gurus I follow). And he’s 100% right.
To me, this picture sums it up. One kid dropping into the ‘big line’ while the other kid looks on and says, “are you sure about that?”.
That’s totally how we feel right now.
For almost 8 years, I have been thinking about starting a business that focuses on getting more kids on bikes. I’ve thought about revenue models, marketing strategies, product development, team building, fundraising, bootstrapping, etc. I’ve kept Jannine up at night with my obsessing over the idea.
And all that thinking has basically brought me back to one conclusion over and over again…
As some backstory:
In 2014, we launched our first product through Kickstarter, the children’s book B is for Bicycles.
In 2015, we soldour bicycle store of 14 years to focus on thisnew company.
In 2016… we thought… we waited… we strategized…
But in all that time, we haven’t really LAUNCHED — told you, told the world — here we are, and this is what we’re doing.
I personally have been scared to actually launch. What if it’s not a good idea? What if I can’t explain it well enough to people? What products will we actually sell? How will we find the time to really dedicate to the business while working other jobs to pay the bills AND raise a family? What if the name isn’t great and the logo isn’t perfect?
Thankfully (I think), I got the email that reminded me of what I have been told over and over again by people I deeply admire — LAUNCH ALREADY!
Our Purpose: Inspire a happier, healthier world
Maybe it’s better stated as (see, it’s little things like this which have kept us from moving ahead):
No matter — I think we’re clear on the purpose, and for now, that will have to do.
How we do it:By sharing the power of the bicycle with families.
What we deliver: Shared experiences that enhance the human powered childhood on wheels.
So what about B is for Bicycles? What about us being children’s book authors? Yup, we are. And that book is awesome! But here’s the point. We just want to get more kids on bikes. Why?
Because we believe bicycles are a simple solution to the world’s most complex problems.
Reading B is for Bicycles to your little one is just one example of a shared experience that enhances the human powered childhood on wheels. And when more kids ride bikes, they develop the fundamental building blocks of lifelong happiness, and the world is a better place.
B is for Bicycles is one example of products we want to create to power these shared experiences. And maybe, just maybe, gets kids riding bikes more.
What’s next? Haha — that’s what we’ve been wondering ;) Don’t worry, we’ll keep you in the loop as we go! Stay tuned for how to videos, web trainings, and information about our second book — all coming soon!
Please support us today!
We know you are tired when you come home from work or after a chaotic day, and the notion of loading up bikes, snacks and such to get to the trailhead or a safe riding area seems overwhelming, but the rewards you get when riding with your child outnumber anything else.
The added time you put in to make it happen will pay off in more ways than can be counted. Even old dogs can learn new tricks, so get out there with your child and look for those new tricks!
At Buddy Pegs, we envision a world where the kids of today become the joyful and inspiring leaders of tomorrow. Leaders who not only lead on a global scale but also leaders who act locally to guide their communities day to day.
We believe kids who grow up with outdoor adventure, and a close relationship with the adults in their lives, are more likely to change the world for the better.
Each bike with training wheels displayed on your sales floor says something to EVERY customer who walks in: Training wheels are a standard part of learning to ride. They're normal.
This is wrong! We need to change this.
Listen, this is not T-ball where propping up the baseball on a pilon helps to develop a proper swing. Using training wheels to learn to ride is like using a golf tee to teach a kid to hit homers.