Taking The Lead Together is a series of interviews with bicycle industry executives, non-profit leaders, pro cyclists, and families just like yours who are celebrating kids on bikes and inspiring families to get off the couch... and out for a ride.
The series was created from our new children’s picture book Taking The Lead that follows loveable animal characters along a journey to open a local bicycle shop and inspire their town to ride.
Tim Goodall is the US Managing Director of the UK based children’s bicycle brand Islabikes.
Ginger and Brett Rosenbauer are the power couple behind the innovative children’s mountain bike brand Trailcraft Cycles.
Jerry Lawson spent the first 20+ years of his professional career developing new products and strategy for global retailers like Amazon and Tesco before he and his wife followed their passion for bicycling and their desire to find lightweight bikes for their children.
Jacob and Sarah Rheuban are 100% focused on making the best kids bikes available today through their children’s bike brand Prevelo Bikes based in West Lake Village CA.
Jeff Cleary woke up one day while working as a California attorney and said wait a minute, how come there are no quality kids bikes?
After witnessing the power of organized mountain biking to help teenagers learn life-long lessons during his seven years of coaching the Berkeley High School Mountain Bike Team, Austin decided to put his career in natural resource management and public policy mediation on hold to become the president of NICA in late 2012.
For the last 30 years Trips for Kids has connected 200,000 children in the US with the power of the bicycle.
Lelan Dains is the Operations Manager for Dirty Kanza Promotions and is a native of Emporia, KS. After graduating from Emporia State University with a degree in Recreation Management, he spent much of his time time traveling and working in various recreation fields including leading cycling excursions all over the world as the Camp Director for Carmichael Training Systems.
Ted Theochung is not exactly your typical bicycle industry leader.
After graduating from the Stanford Business school, Ted embarked on a twenty year career as a veteran technology executive with strategy and corporate development roles within Fortune 500 companies, and a few stints as a vice president for several tech startups.
Rebecca Rusch’s bio says that Rebecca is 'the queen of pain with a heart of gold'.
Dave Wiens is known by many of you for his six consecutive wins in the Leadville Trail 100 MTB mountain bike race, between 2003 and 2008, where he even bested Tour de France riders Floyd Landis and Lance Armstrong. But even before that Dave was inducted to the Mountain Bike Hall of Fame in 2000 after he helped define professional mountain bike racing in the late 1900’s!