Taking The Lead Together

Taking The Lead Together is a series of interviews with bicycle industry executives, non-profit leaders, pro cyclists, and families just like yours who are celebrating kids on bikes and inspiring families to get off the couch... and out for a ride.

The series was created from our new children’s picture book Taking The Lead that follows loveable animal characters along a journey to open a local bicycle shop and inspire their town to ride.

Tim Goodall - US Managing Director for Islabikes

July 04, 2018

Tim Goodall is the US Managing Director of the UK based children’s bicycle brand Islabikes.

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Brett and Ginger Rosenbauer - Founders of Trailcraft Cycles

July 04, 2018

Ginger and Brett Rosenbauer are the power couple behind the innovative children’s mountain bike brand Trailcraft Cycles.

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Jerry Lawson - Chief Frog at Frog

July 04, 2018

Jerry Lawson spent the first 20+ years of his professional career developing new products and strategy for global retailers like Amazon and Tesco before he and his wife followed their passion for bicycling and their desire to find lightweight bikes for their children.

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Jacob & Sarah Rheuban - Founders of PreVelo Bikes

July 04, 2018

Jacob and Sarah Rheuban are 100% focused on making the best kids bikes available today through their children’s bike brand Prevelo Bikes based in West Lake Village CA.

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Jeff Cleary - Founder Of Cleary Bikes

July 04, 2018

Jeff Cleary woke up one day while working as a California attorney and said wait a minute, how come there are no quality kids bikes?

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Austin McInerny - President of NICA

June 29, 2018

After witnessing the power of organized mountain biking to help teenagers learn life-long lessons during his seven years of coaching the Berkeley High School Mountain Bike Team, Austin decided to put his career in natural resource management and public policy mediation on hold to become the president of NICA in late 2012.

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Trips for Kids - Robert Alan Ping (Executive Director) and Andy Phelps (Sponsorship Manager)

June 27, 2018

For the last 30 years Trips for Kids has connected 200,000 children in the US with the power of the bicycle.

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Mike 'Kid' Riemer - Marketing Manager at Salsa Cycles

June 27, 2018

 Mike Riemer aka Kid, aka Miker, is known in the bike industry as the marketing mojo behind Salsa Cycles and their adventure by bike movement.

Mike Kid Riemer Salsa Cycles

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Lelan Dains - Operations Manager for the Dirty Kanza

May 29, 2018

Lelan Dains is the Operations Manager for Dirty Kanza Promotions and is a native of Emporia, KS. After graduating from Emporia State University with a degree in Recreation Management, he spent much of his time time traveling and working in various recreation fields including leading cycling excursions all over the world as the Camp Director for Carmichael Training Systems.

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Ted Theocheung - CEO of the Specialized Foundation

May 24, 2018

Ted Theochung is not exactly your typical bicycle industry leader.

After graduating from the Stanford Business school, Ted embarked on a twenty year career as a veteran technology executive with strategy and corporate development roles within Fortune 500 companies, and a few stints as a vice president for several tech startups.

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Rebecca Rusch - Professional Rider

May 24, 2018

Rebecca Rusch’s bio says that Rebecca is 'the queen of pain with a heart of gold'. 

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Dave Wiens - Executive Director of IMBA

May 23, 2018

Dave Wiens is known by many of you for his six consecutive wins in the Leadville Trail 100 MTB mountain bike race, between 2003 and 2008, where he even bested Tour de France riders Floyd Landis and Lance Armstrong. But even before that Dave was inducted to the Mountain Bike Hall of Fame in 2000 after he helped define professional mountain bike racing in the late 1900’s!

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