Taking The Lead Together

Taking The Lead Together is a series of interviews with bicycle industry executives, non-profit leaders, pro cyclists, and families just like yours who are celebrating kids on bikes and inspiring families to get off the couch... and out for a ride.

The series was created from our new children’s picture book Taking The Lead that follows loveable animal characters along a journey to open a local bicycle shop and inspire their town to ride.

Sabra Davison - Executive Director, and Adventurer in Charge of LIttle Bellas

October 25, 2018

Sabra Davison is quite simply put, a rock star!

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Ryan Loften- Founder of Mt Tam Bikes Camp

October 25, 2018

Ryan Loften is the founder, owner and head coach of Mt Tam Bikes Camp.

But that title doesn't even begin to describe Ryan!

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Tim Kelley- Global Brand Manager for K-Edge

October 25, 2018

Tim Kelley is the global brand manager for K-Edge, the very best bling for your bike.

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Tim Goodall - US Managing Director for Islabikes

July 04, 2018

Tim Goodall is the US Managing Director of the UK based children’s bicycle brand Islabikes.

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Brett and Ginger Rosenbauer - Founders of Trailcraft Cycles

July 04, 2018

Ginger and Brett Rosenbauer are the power couple behind the innovative children’s mountain bike brand Trailcraft Cycles.

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Jerry Lawson - Chief Frog at Frog

July 04, 2018

Jerry Lawson spent the first 20+ years of his professional career developing new products and strategy for global retailers like Amazon and Tesco before he and his wife followed their passion for bicycling and their desire to find lightweight bikes for their children.

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Jacob & Sarah Rheuban - Founders of PreVelo Bikes

July 04, 2018

Jacob and Sarah Rheuban are 100% focused on making the best kids bikes available today through their children’s bike brand Prevelo Bikes based in West Lake Village CA.

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Jeff Cleary - Founder Of Cleary Bikes

July 04, 2018

Jeff Cleary woke up one day while working as a California attorney and said wait a minute, how come there are no quality kids bikes?

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Austin McInerny - President of NICA

June 29, 2018

After witnessing the power of organized mountain biking to help teenagers learn life-long lessons during his seven years of coaching the Berkeley High School Mountain Bike Team, Austin decided to put his career in natural resource management and public policy mediation on hold to become the president of NICA in late 2012.

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Trips for Kids - Robert Alan Ping (Executive Director) and Andy Phelps (Sponsorship Manager)

June 27, 2018

For the last 30 years Trips for Kids has connected 200,000 children in the US with the power of the bicycle.

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Mike 'Kid' Riemer - Marketing Manager at Salsa Cycles

June 27, 2018

 Mike Riemer aka Kid, aka Miker, is known in the bike industry as the marketing mojo behind Salsa Cycles and their adventure by bike movement.

Mike Kid Riemer Salsa Cycles

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Lelan Dains - Operations Manager for the Dirty Kanza

May 29, 2018

Lelan Dains is the Operations Manager for Dirty Kanza Promotions and is a native of Emporia, KS. After graduating from Emporia State University with a degree in Recreation Management, he spent much of his time time traveling and working in various recreation fields including leading cycling excursions all over the world as the Camp Director for Carmichael Training Systems.

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