Ginger and Brett Rosenbauer are the power couple behind the innovative children’s mountain bike brand Trailcraft Cycles.
Based in Fort Collins, CO Ginger and Brett started their journey to elevate the quality of kids bikes when they realized how limiting the youth bike options were for their two kids.
What we admire most about Ginger and Brett is their ability to take on a challenge and “get the job done”.
With a combination of Ginger’s emerging business leadership and Brett’s skill in product design from his career in the bike industry, this family business is ready to shake up the kids bike market in a big way. We hope you enjoy this interview recorded live at the 2018 Sea Otter Classic.
We built this interview series from the title of our newest children’s picture book Taking The Lead that follows our animal characters along a journey to open a local bike shop and inspire their town to ride. We hope you enjoy these personal stories from bike industry executives, non-profit leaders, pro athletes, and families just like yours who are celebrating kids on bikes and inspiring families to get off the couch... and out for a ride.
Purchase our books, and download the World of Buddy Pegs podcast so you can share the love of bicycling with the kids in your life. Visit your local bike shop, or visit us at BuddyPegs.com. Remember it’s the little moments that create big memories.
Tim Goodall is the US Managing Director of the UK based children’s bicycle brand Islabikes.
Jerry Lawson spent the first 20+ years of his professional career developing new products and strategy for global retailers like Amazon and Tesco before he and his wife followed their passion for bicycling and their desire to find lightweight bikes for their children.