taking the lead podcast

Taking The Lead Together is a series of interviews with bicycle industry executives, non-profit leaders, pro cyclists, and families just like yours who are celebrating kids on bikes and inspiring families to get off the couch… and out for a ride.

The series was created from our new children’s picture book Taking The Lead that follows loveable animal characters along a journey to open a local bicycle shop and inspire their town to ride.

Sabra Davison – Executive Director, and Adventurer in Charge of LIttle Bellas

Sabra Davison is quite simply put, a rock star! Her lifelong passion for the outdoors and for cycling starts to explain her title as Executive Director, and Adventurer in Charge of Little Bellas, a national nonprofit committed to helping girls realize their full potential through mountain biking. Sabra actually co-founded Little Bellas in 2007 with her sister Lea Davison and close friend Angela Irvine as she was finishing up her degree in Women’s and Gender Studies from Middlebury College.   What I admire most about Sabra is how she took time out of her busy schedule as a young competitive

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Tim Kelley- Global Brand Manager for K-Edge

Tim Kelley is the global brand manager for K-Edge, the very best bling for your bike. But his day job only begins to tell the story of TK as we like to call him. After climbing and skiing mountains around the world, Tim was bitten by the cycling bug while living in the Tetons during his time as the Lifelink and Dynafit National sales manager. His journey on the bike continues today as he inspires his own two young children to ride, and enjoy the endless beauty around them wherever they go. What I admire most about Tim is his

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Ryan Loften- Founder of Mt Tam Bikes Camp

Ryan Loften is the founder, owner and head coach of Mt Tam Bikes Camp. But that title doesn’t even begin to describe Ryan! Since 2006, he has taught over 2000 kids mountain bike skills, trail etiquette, bike mechanics and local ecology in his home of Mill Valley, CA where he grew up BMX racing, dirt jumping and mountain biking all over Marin County. Ryan has been mentoring and coaching kids for the past 19 years because of the positive force mountain biking has been in his own life from the moment he pedaled on his own. Beyond coaching mountain biking

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Tim Goodall – US Managing Director for Islabikes

Tim Goodall is the US Managing Director of the UK based children’s bicycle brand Islabikes. As Isla Rowntree’s first employee, Tim quickly came up the ranks of this fast growth company and took the lead in successfully bringing the brand to the United States in 2013. Cycling has been a big part of Tim’s life from a young age when he started commuting to school by bike as soon as he could ride, then cycle touring and racing competitively in multiple disciplines as a teen, which he still enjoys today. Cycling from Islabikes UK to France to see the Tour

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Jerry Lawson – Chief Frog at Frog

Jerry Lawson spent the first 20+ years of his professional career developing new products and strategy for global retailers like Amazon and Tesco before he and his wife followed their passion for bicycling and their desire to find lightweight bikes for their children. Now, after only 5 years their UK based children’s bike brand Frog Bikes is sold in over 40 countries, recently won a Queen’s Award for Enterprise, and became the official kids bike of USA Cycling in 2018. What I admire most about Jerry is an unwavering belief in the social benefits of the bicycle and the fact

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Brett and Ginger Rosenbauer – Founders of Trailcraft Cycles

Ginger and Brett Rosenbauer are the power couple behind the innovative children’s mountain bike brand Trailcraft Cycles. Based in Fort Collins, CO Ginger and Brett started their journey to elevate the quality of kids bikes when they realized how limiting the youth bike options were for their two kids. What we admire most about Ginger and Brett is their ability to take on a challenge and “get the job done”. With a combination of Ginger’s emerging business leadership and Brett’s skill in product design from his career in the bike industry, this family business is ready to shake up the

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Jacob & Sarah Rheuban – Founders of PreVelo Bikes

Jacob and Sarah Rheuban are 100% focused on making the best kids bikes available today through their children’s bike brand Prevelo Bikes based in West Lake Village CA. This dynamic duo decided to put aside previous professional careers as lawyers to help more families enjoy the benefits their own family has seen from riding together. We love how these family entrepreneurs embrace a car-less lifestyle, help fuel the movement to get more families on bikes, and put their money where their mouths are as members of 1% For the Planet. We hope you enjoy this interview recorded live from the

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Austin McInerny – President of NICA

After witnessing the power of organized mountain biking to help teenagers learn life-long lessons during his seven years of coaching the Berkeley High School Mountain Bike Team, Austin decided to put his career in natural resource management and public policy mediation on hold to become the president of NICA in late 2012. Since then, he has helped grow NICA into the largest youth cycling program in the United States. Austin is a strong believer in the power of cycling to transform individuals and communities and loves to tour and ride all types of bikes with his wife and friends. Austin

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Trips for Kids – Robert Alan Ping (Executive Director) and Andy Phelps (Sponsorship Manager)

For the last 30 years Trips for Kids has connected 200,000 children in the US with the power of the bicycle. After speaking with founder Marilyn Price in a separate interview, I was excited to sit down with Executive Director Robert Alan Ping, and Sponsorship Manager Andy Phelps to hear what lies ahead for the organization as they march towards their goal of reaching half a million children through their programs. These guys are deeply passionate about youth development and really growing the leaders of tomorrow. I hope you enjoy this interview recorded at the 2018 Sea Otter Classic. Robert

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Mike ‘Kid’ Riemer – Marketing Manager at Salsa Cycles

Mike Riemer aka Kid, aka Miker, is known in the bike industry as the marketing mojo behind Salsa Cycles and their adventure by bike movement. Mike was born and raised in Seoul, South Korea where his parents served as Lutheran missionaries for 43 years. He’s been “in” the bike industry in some form or fashion since the early 90’s or what he likes to call “the golden days of mountain biking”. Along the way, he’s been a race series promoter, zine publisher, and freelance photographer and writer. For the last 24 years he’s worked for bike parts distributor Quality Bicycle

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