Scott Fitzgerald

Scott Fitzgerald

The Headset (aka CEO)

Scott has been led by his passion for all things bikes since he was 4 years old when the training wheels first came off. After graduating from University of Vermont with a business degree, the mountains called and he put down roots in Jackson Hole, WY where he opened a one-man repair shop that turned into a Top 50 US bike shop. A stint as Mayor of Victor, ID, Executive Director of a local entrepreneur support noon-profit, and a member of the faculty at Thaden School in Bentonville, AR are among the experiences that enrich his entrepreneur DNA and passion for change making. Just like a well adjusted headset, Scott keeps the Buddy Pegs team steering in the right direction.

Team Headshots

Simon Brown

The Wheels (aka Chief of Staff)

Originally a chef from Dundee, Scotland, Simon relocated to the States in 2011 to start a new
adventure with his American wife. Working his way through the South before relocating to
Bentonville in 2019, he opened BlakeSt as the Executive Chef. Simon has worked in kitchens for
the past 20 years, gaining invaluable experience and knowledge.
With his other two passions in life being family (two young kids keeping him on his toes) and
the great outdoors, Simon decided it was time to hang up his apron and follow another career
path. NWA re-ignited his passion for mountain biking which began in youth in the rugged
Scottish terrain. He has joined the Buddy Pegs team as the Chief of Staff and is bringing his
management, leadership and systems experience to keep the team rolling.

Jannine Fitzgerald

Jannine Fitzgerald

The Crank (aka Director of Retail, co-Founder)

Jannine has been in the bike industry since the turn of the century but don’t let that fool you. Her stoke on and off the bike is higher than ever! Although her experience in bicycle shop inventory management is legendary, day to day Jannine helps coordinate and synchronize all the Buddy Pegs moving pieces across both the programming and product aspects of the business. We call her the Crank because her energy really helps power the  team!

Neal Krausse

Regional Manager

Neal loves to go out and log big miles but his favorite rides are when he’s out trying to keep up with his 2 young boys. When you come to one of our programs, you are are sure to be welcomed by Neal’s infectious smile and enduring STOKE for all things bikes!

Cody Wales

The Bell (aka Coach and Retail Associate)

Cody was born in an old house on top of a mountain in Mountain View, Arkansas. He grew up playing by the Buffalo National River and riding his bike on the backroads of what would become part of the Arkansas High Country Route. He didn’t get his license to drive until college and even then he preferred to use his old Rockhopper to get around. Cody received his Masters degree in the Art of Teaching and taught elementary PE for 6 years in South Arkansas. Once he realized that many of his students weren’t going outside anymore or riding bikes at all, he knew he needed to move his wife Sidney and 4 kids to NWA to join the Buddy Pegs team and SAVE THE WORLD! Cody enjoys being silly and loud like a bicycle bell and spending time with his family outside.

Mike Duvarney

The Tires (aka Director of Sales and Expansion)

Mike brings 20 years and 40,000+ hours experience in after school programs, summer camps, and large-scale youth programming and engagement. His passion for developing curriculum and teaching comes from his own struggles as a student. Examples of his work are everywhere; his curriculum is used daily by thousands of students each day across the Country. Mike previously served as an Adjunct Professor in the field of Sports, Entertainment and Events. Mike stays connected to his community through his work on several non-profit boards. Originally from the State of Washington, Mike relocated to Oklahoma where he lives with his kids. A self-proclaimed foodie; he loves spending time traveling, cooking, recreating outdoors, and can often be found trying to talk to cats.

Max Enevoldsen

The Bike Doctor

Max is a local shredder, bike mechanic, and favorite Buddy Pegs coach. If you need your bike working at its best, come see Max!

Our Amazing Coaches

Our Media Team

BOB BERKY

WRITER / VOICE ACTOR

Bob Berky is a passionate cyclist and our head writer and voice actor fo The World of Buddy Pegs podcast. Bob is also an Obie Award-winning performer, teacher, and master of clown arts. Performing in major theatres and theatre festivals throughout the world, he received a Fringe First Award at the Edinburgh Festival for his one-man show Foolsfire; he was also recipient of the Kennedy Center’s New American Plays Award for his two-man play, Cooking the World and the Sarrett National Playwriting Prize for The Redness Of The Woodpecker. 

MICHAEL CLARIDA

ILLUSTRATOR - TAKING THE LEAD

Michael Clarida is a 17+ year veteran professional illustrator and concept artist who has done illustrations and concept work for Disney, Universal Studios, Coke, Hard rock International, Pixar, Lucasfilm, Warner Brothers, DNC, NASA, Discovery channel, and the U.S. Army just to name a few. Oh, and Buddy Pegs! His specialty is in consumer products but he has a vast love for character art and concept work with a focus on story telling. Especially bicycle story telling!

KATHLEEN HANSON

ILLUSTRATOR - B IS FOR BICYCLE

Kathleen Hanson grew up riding horses and bikes with her family in Montana’s Bitterroot Valley.  After documenting her childhood in drawings, Kathleen knew she was destined for a life surrounded by art. She briefly diverted into a forestry career but was soon drawn to life in the Tetons where she was lucky enough to be able to integrate her love of the outdoors and outdoor activities with her art.  Kathleen loves to illustrate, be it architectural renderings, graphic design, marketing, landscapes, or children’s books – although the latter is her favorite, not least because it offers an outlet for all the fun and silly images in her head! Together with her sister Meghan, Kathleen provides high quality illustrations, renderings, and graphic design to a wide variety of clients. When not drawing for fun or for work, you can find Kathleen outside hiking, running, skiing and riding her bike with her husband Steve!See more of her work at hansonillustration.com

TOBIE DEPAUW

EDITOR - TAKING THE LEAD

Tobie DePauw lives in Madison, WI with his wife Anna and three kiddos, Lily, Mason and Sage. He’s juggles a full-time job as Chief of Story at blackriver.cc and a part-time job running his own bookbinding business. Yes, bookbinding! Tobie was at the helm of North Central Cyclery in Illinois for over a decade where he spent his time building community, hosting events and working to get more people on bikes everyday. 

OUR ADVISERS

MIKE MERCURI

FORMER SR VICE PRESIDENT, SRAM BICYCLE COMPONENTS

“Merc” served as Senior Vice President of  Sales, Marketing and Product over the course of his 30 years with SRAM Corporation.  SRAM is one of the largest privately held bicycle component manufacturers in the world. Merc is one of the co-founders and currently serves on the Board of Directors of both SRAM and the PeopleForBikes Coalition.

MARK FORD

FORMER CHIEF REVENUE OFFICER, TIME INC

Mark is a 30-year veteran of Time Inc. with a strong international media background in the US, Asia, and Europe, Ford has driven innovation and revenue for some of the world’s largest and iconic media brands through multiplatform development, digital and international expansion, acquisitions, licensing and retail initiatives. 

NATHAN ADAMS

COO/CFO, LINKWELL HEALTH

Nathan is a versatile leader in operations and finance with a background in private equity, investments and banking. He has built and led technology companies, social purpose (benefit) organizations and managed billions of dollars of assets and transactions over the last 10+ years.

BRIAN COUSINS

EXECUTIVE VICE PRESIDENT AT RAINY PARTNERS

Brian is an accomplished entrepreneur, business consultant, and operational ninja know for building meaningful brands from the ground up.

CHERYL GOTTHELF

CHILDREN'S MEDIA CONSULTANT, ACCOMPLISHED CURRICULUM AND CONTENT DEVELOPER, CHILD DEVELOPMENT EXPERT, AND QUALITATIVE RESEARCHER

Cheryl’s expertise helps companies create children’s media brands that are engaging, educational, and relevant to children’s lives. She is devoted to the creation of the highest quality media experiences for children and families across all platforms and for global audiences.

Cheryl’s consulting practice includes working with original and well-known brands like American Girl’s Wellie Wishers, Barbie’s Dreamtopia, Lego Life, Thomas the Tank Engine, Highlights for Children, WNYC’s Radio Rookies, and The Cat in the Hat Knows A Lot About That! She has held executive positions at Sesame Workshop, Scholastic, Nickelodeon’s Noggin, and ABC Television among others, leading brands like Clifford the Big Red Dog, The Magic School Bus, Maya & Miguel, as well as The Octonauts and The Mr. Men Show.

AUSTIN MCINERNY

DIRECTOR, NATIONAL INTERSCHOLASTIC CYCLING ASSOCIATION

In his role as President of NICA, the governing body that provides leadership and services to local mountain biking leagues across the country, Austin draws on the experiences gained from his five years as head coach of a large cycling team, extensive race course marshaling, as well as more than 30 years of riding. Prior to being named Executive Director in 2012, Austin contributed to the creation of the teaching materials used by NICA to launch new state leagues and played an integral role in creating the organization’s Coaches License Program.

ANDREW MIDDLETON

CEO, SHIFT EXPERIENCES

Andrew Middleton is a Halifax based entrepreneur and founder and CEO of Shift, a Nova Scotian human services and experiential learning company that works across Canada helping people discover their greatness.

JONATHAN SCHECHTER

EXECUTIVE DIRECTOR OF THE CHARTURE INSTITUTE

Jonathan is an economist and environmental champion who has been involved in the founding of several non-profits in our home community, including 1% for the Tetons that has made over $800,000 in grants to nearly 100 cutting-edge conservation projects in the Tetons region.