Many kids and kids bike coaches cheering at a Buddy Pegs bike class for kids in Bentovnille Arkansas

 

Our Why

 

 

 

OUR MISSION

WE’RE IN BUSINESS TO SAVE OUR HOME PLANET.*

OUR REASON FOR BEING

BICYCLES ARE A VEHICLE TO HELP BUILD STRONG, JOYFUL KIDS AND CONNECTED FAMILIES

At Buddy Pegs, we envision a world where the kids of today become the joyful and inspiring leaders of tomorrow. Leaders who not only lead on a global scale but also leaders who act locally to guide their communities day to day.

We believe kids who grow up with outdoor adventure, and a close relationship with the adults in their lives, are more likely to change the world for the better.

OUR BIG HAIRY AUDACIOUS GOAL

Through a collective effort with others in bike advocacy, we are working to return youth cycling participation to the levels found in the year 2000.

In the year 2000, there were nearly 20 million kids riding bikes each year in the US.

 

Sadly, today there is half that number yet the population has grown over 12%.

 

Together, let’s get 20M kids riding again in the US!

 

* Thank you to Yvon Chouinard and the company Patagonia for first developing this mission statement in 2018.

“I decided to make a very simple statement, because in reality, if we want to save the planet, every single company in the world has to do the same thing. And I thought, well, let’s be the first.” – Yvon Chouinard

Read the initial announcement.