children in bike helmets hugging planet Earth

Our Mission

We Are In Business To Help Save Our Home Planet.

Through Buddy Pegs Bike Shop, we champion the broader life skills children acquire from biking, such as self-confidence, resilience, connection to nature, and connection to community. We are dedicated to get more families on bike and saving our Earth!

Our ultimate vision is a greener, more connected community, where the children of today become the inspired leaders of tomorrow thanks to the power of the bicycle.

Buddy Pegs Values







Our Core Values

Prioritize People

Lead With Kindness

Tell It Like It Is

Adventure Together

Push Past Boundaries

Our Big Goal

Through a collective effort with others in bike advocacy, we are working to return youth cycling participation to the levels found in the year 2000.

In the year 2000, there were nearly 20 million kids riding bikes each year in the US.

Sadly, today there is half that number yet the population has grown over 12% .

Together, let’s work to rebuild youth cycling and get 20M kids riding again in the US!


Our Bold Beliefs

We believe that bicycling delivers a childhood full of outdoor adventure, critical lifelong leadership skills, and a gateway to environmental stewardship our planet so clearly needs.

We envision a world where all kids develop a love of cycling at an early age, and with it:
  • A deep appreciation and stewardship for our natural world.
  • Tools to help them explore and expand. Not just the world around them, but their own personal boundaries.
  • Confidence to push those boundaries — to ask questions, drive change, and innovate while treating both nature and other people with respect.
  • Desire to create, collaborate and connect with the real people and the real world around them.
  • Physical and emotional health.
  • Lifelong happiness.

Today’s kids will be the ones preserving our home planet for future generations…. Or not.

From that perspective, it’s not just the responsibility of government and business to save our home planet, we’re all in this together.

A Message From Our Founders:

Scott and Jannine Fitzgerald

While owning and running our local bike shop for 14 years, our favorite moments were always helping kids pick out a shiny, new bicycle.

We loved it because we knew this simple tool would make a lasting impression on our little customer. It would make a difference in their sense of self-confidence and their connection with the outside world. It felt inspiring.

Sure, we’ve always been excited about biking and spending time outside. But when we heard that the majority of children in the world today get less outdoor playtime than a prison inmate, we were alarmed and knew we wanted to do something about it.

Wait, what?!

Yep, our kids are spending more time plugged into screens and less time playing outside.

You see it right? The largest companies in the world are spending billions of dollars locking us to our screens and robbing us of what we hold most dear: the relationships and real experiences that define our lives.

And parents are growing more and more protective of their children, which is not inherently a bad thing. But, it does limit the time children develop critical life skills that come from independent exploration.

And the result of all this? Massive declines in children mental and physical health. Not to mention the same in adults.

We’re on a mission to help change all that and we think it starts with supporting a childhood full of outdoor family adventure. And we believe bicycling is the key.

We believe that when families explore their world from the seat of a bicycle, something incredible happens.

You’ve probably witnessed it first hand! Kids who ride bikes have an early taste of life’s adventure and build healthy relationships with their bodies, their planet, and each other!

But it’s more than that… and it all starts with a MOMENT. 

That moment when YOUR Mom or Dad let go of the seat and YOU were free. Free to chart your own course. Free to explore a little bit further outside the safety net. Free to fail. And free to get back up and try again.

That moment, and the childhood on two wheels that follows, has the ability to build confident kids and connected families.

So together, let’s be the change we want to see.

Together, let’s #raiseriders 

– Jannine & Scott Fitzgerald