While owning and running our local bike shop for 14 years, our favorite moments were always helping kids pick out a shiny, new bicycle.
We loved it because we knew this simple tool would make a lasting impression on our little customer. It would make a difference in their sense of self-confidence and their connection with the outside world. It felt inspiring.
Sure, we’ve always been excited about biking and spending time outside. But when we heard that the majority of children in the world today get less outdoor playtime than a prison inmate, we were alarmed and knew we wanted to do something about it.
Yep, our kids are spending more time plugged into screens and less time playing outside.
You see it right? The largest companies in the world are spending billions of dollars locking us to our screens and robbing us of what we hold most dear: the relationships and real experiences that define our lives.
And parents are growing more and more protective of their children (not a bad thing) and limiting the time they explore independently out of sight.
And the result? Massive increases in childhood obesity, depression, and suicide. Not to mention the significant increase in those statistics in adults. Where do you think it starts?
We’re on a mission to help change all that and we think it starts with supporting childhoods full of outdoor family adventure. And we believe bicycling is the key.
At Buddy Pegs, we believe that when families explore their world from the seat of a bicycle, something incredible happens.
You’ve probably witnessed it first hand! Kids who ride bikes have an early taste of life’s adventure and build healthy relationships with their bodies, their planet, and each other!
But it’s more than that…
Well-balanced kids actually grow into well-balanced adults - who knew? Adults who say NO to the status quo and say YES to being the change they want to see in the world.
And it all starts with a moment.
That moment when your Mom or Dad let go of the seat and YOU were free. Free to chart your own course. Free to explore a little bit further outside the safety net. Free to fail. And free to get back up and try again.
That moment and the childhood on two wheels that follows has the ability to build kids up and bring families together! So together, let's #raiseriders
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