Our Story

Scott and Jannine Fitzgerald have a passion for steep adventure. Sometimes the adventure is on a bike, skis, or snowboard, but every day they seek it in their work.

Steep adventure is all about trying something new, pushing beyond your comfort zone, and realizing the rewards of taking reasonable risks in life.

In 2002, Scott and Jannine started a one-man bicycle repair shop in Jackson Hole, WY, and grew it into a Top 50 US bicycle retailer. While running Fitzgerald's Bicycles, they saw the positive impacts bicycles have on people of all ages, and communities as a whole. 

In 2015, they sold their bicycle shop to embark on a new steep adventure to inspire families across the country through children's media and Buddy Pegs was born!

Buddy Pegs was created to connect kids (and parents) to the building blocks of lifelong happiness and success through the power of the bicycle.

The children's alphabet book B is for Bicycles was their first foray into the media market and was successfully funded on Kickstarter in 2014. From that launch pad, Scott and Jannine began creating a world of stories from their personal experiences running a local bike shop and raising a family.

By creating adventurous stories and experiences for kids, and their parents, Scott and Jannine show how the bicycle really can be a simple solution to the world's most complex problems. And a lot of fun! 


The World Of Buddy Pegs Podcast Writer, Editor and Voice Actor: Bob Berky

Bob Berky is a Theatrical Clown, Actor, Director, and Playwright who has performed as a solo artist throughout the world including major theaters and theater festivals in London, Paris, Perth, Sydney, Belfast, Amsterdam, Hong Kong, Jerusalem, Edinburgh, Buenos Aires, Mexico City, Toronto, and Montreal.

When Bob heard about our mission to empower kids through story telling about bicycles, he did more than give us advice.. He threw his hat in the ring as a collaborative partner. AMAZING!



B is for Bicycles Illustrator: Kathleen Hanson

Kathleen Hanson grew up riding horses and bikes with her family in Montana’s Bitterroot Valley.  After documenting her childhood in drawings, Kathleen knew she was destined for a life surrounded by art. She briefly diverted into a forestry career but was soon drawn to life in the Tetons where she was lucky enough to be able to integrate her love of the outdoors and outdoor activities with her art.  Kathleen loves to illustrate, be it architectural renderings, graphic design, marketing, landscapes, or children’s books – although the latter is her favorite, not least because it offers an outlet for all the fun and silly images in her head! Together with her sister Meghan, Kathleen provides high quality illustrations, renderings, and graphic design to a wide variety of clients. When not drawing for fun or for work, you can find Kathleen outside hiking, running, skiing and riding her bike with her husband Steve!See more of her work at hansonillustration.com


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