Ted Theochung is not exactly your typical bicycle industry leader.

After graduating from the Stanford Business school, Ted embarked on a twenty year career as a veteran technology executive with strategy and corporate development roles within Fortune 500 companies, and a few stints as a vice president for several tech startups.

With a linkedin profile like that I was dying to find out how he landed the role as the current CEO of the Specialized Foundation and how his belief in the transformative power of cycling is fueling their incredible Riding For Focus program. As you’ll learn from Ted, exercise warms up the brain for learning so head out for a ride, get your heart rate up and get ready to learn about how Ted and his team are embedding cycling into schools around the country.

This interview was recorded Live from the Buddy Pegs Media booth at the 2018 Sea Otter Classic in Monterey CA.

We built this interview series from the title of our newest children’s picture book Taking The Lead that follows our animal characters along a journey to open a local bike shop and inspire their town to ride. We hope you enjoy these personal stories from bike industry executives, non-profit leaders, pro athletes, and families just like yours who are celebrating kids on bikes and inspiring families to get off the couch... and out for a ride.


Purchase our books, and download the World of Buddy Pegs podcast so you can share the love of bicycling with the kids in your life. Visit your local bike shop, or visit us at BuddyPegs.com. Remember it’s the little moments that create big memories.