Tim Goodall is the US Managing Director of the UK based children’s bicycle brand Islabikes.

As Isla Rowntree’s first employee, Tim quickly came up the ranks of this fast growth company and took the lead in successfully bringing the brand to the United States in 2013.

Cycling has been a big part of Tim’s life from a young age when he started commuting to school by bike as soon as he could ride, then cycle touring and racing competitively in multiple disciplines as a teen, which he still enjoys today.

Cycling from Islabikes UK to France to see the Tour de France was a highlight of last year’s cycling escapades, and Tim continues to enjoy two wheeled adventure both at home and abroad.

What we admire most about Tim is how he passionately connects the value of quality children’s bikes with the direct benefit to each individual family as well as our society as a whole.

More kids on bikes simply means a better world for all of us. We hope you enjoy this interview recorded live at the 2018 Sea Otter Classic.

We built this interview series from the title of our newest children’s picture book Taking The Lead that follows our animal characters along a journey to open a local bike shop and inspire their town to ride. We hope you enjoy these personal stories from bike industry executives, non-profit leaders, pro athletes, and families just like yours who are celebrating kids on bikes and inspiring families to get off the couch... and out for a ride.


Purchase our books, and download the World of Buddy Pegs podcast so you can share the love of bicycling with the kids in your life. Visit your local bike shop, or visit us at BuddyPegs.com. Remember it’s the little moments that create big memories.