Jerry Lawson spent the first 20+ years of his professional career developing new products and strategy for global retailers like Amazon and Tesco before he and his wife followed their passion for bicycling and their desire to find lightweight bikes for their children.

Now, after only 5 years their UK based children’s bike brand Frog Bikes is sold in over 40 countries, recently won a Queen’s Award for Enterprise, and became the official kids bike of USA Cycling in 2018.

What I admire most about Jerry is an unwavering belief in the social benefits of the bicycle and the fact that if we want more adults on bikes, we need to have more kids on bikes.

I had a great time talking with Jerry at the 2018 Sea Otter Classic in Monterey CA.

We built this interview series from the title of our newest children’s picture book Taking The Lead that follows our animal characters along a journey to open a local bike shop and inspire their town to ride. We hope you enjoy these personal stories from bike industry executives, non-profit leaders, pro athletes, and families just like yours who are celebrating kids on bikes and inspiring families to get off the couch... and out for a ride.


Purchase our books, and download the World of Buddy Pegs podcast so you can share the love of bicycling with the kids in your life. Visit your local bike shop, or visit us at Remember it’s the little moments that create big memories.